MONTA at Windup Watch Fair New York 2026

MONTA will be at Windup Watch Fair in New York City from Friday, October 16 through Sunday, October 18, 2026. Windup is organized by Worn & Wound, and its New York show has grown into one of the largest watch fairs in the world, with well over 150 brands on the floor. Our team will be there all three days with the current MONTA collection ready to try on and purchase, along with a few surprises you will not want to miss. Admission is free and no registration is required.

Dates, Hours, and Location

The fair takes place at Center415, 415 Fifth Avenue, New York, NY 10016, on Fifth Avenue between 37th and 38th Streets, a couple of blocks north of the Empire State Building. Doors open at noon each day, but show up early — the line can get long, especially on opening day. The show runs until 6 p.m. ET on Friday, October 16 and Saturday, October 17, and closes at 5 p.m. ET on Sunday, October 18. You can find MONTA at booth #139, located in the second floor gallery.

The MONTA Collection, In The Metal

The MONTA Noble 40 in Blue and Black

The booth will carry the current collection, meaning you can try on, compare, and purchase watches right there at the show. This is a rare chance to see the newest models in person, including the 2026 Oceankings, the New Noble 40, and every other current production MONTA model you know and love. Our team will be on hand to answer questions about sizing, bracelets, and the differences between models.

The 2026 MONTA Oceanking with Orange and Yellow lacquer dials.

A Gift Bag Available Only at Windup

Everyone who stops by the MONTA booth can take home a gift bag that is available only at Windup New York. Each bag includes a few items our team selected to reflect what MONTA is about.

Follow Along on Instagram Live

If you can't make it to New York, we will go live on Instagram from our booth on Friday, October 16 at 10 a.m. ET. Follow @montawatch on Instagram to get a notification when the stream starts.