The Return of a Legend: Limited Edition Watch Re-release

Every once in a while, a watch comes along that captures the hearts of collectors and enthusiasts alike. Three years ago, we launched one such piece, a limited edition Noble with a turquoise dial that was met with incredible enthusiasm and demand. Today, due to the countless requests from our loyal customers, we are thrilled to announce its highly anticipated re-release. Below is the backstory of why we decided to do this.

A Remarkable Beginning

When we first conceptualized this limited edition, we envisioned producing 150 pieces, with this very unique dial. The design, featuring a striking turquoise dial with our impeccable craftsmanship, represented everything we stand for as a brand. But as we approached the pre-sale, we faced an unexpected challenge: our dial manufacturer informed us they could only produce 100 dials due to the constraints of their capacity at the time (it was three years ago).

Faced with this limitation, we pivoted quickly, announcing the release of just 100 pieces. The response was overwhelming. These 100 watches sold out in record time, leaving many customers disappointed yet eager for a second chance. Frankly, to this day we get countless requests by new and old customers alike for this watch.

A Surprising Twist

Here’s where the story takes an unexpected turn. As production wrapped up, our manufacturer delivered a surprise: they had managed to produce the original 150 dials after all! However, by then, the decision to limit the release to 100 pieces had already been made, and we chose to hold onto the remaining 50 dials.

Responding to Unwavering Demand

Fast forward three years, and the demand for this limited edition watch has not waned. If anything, it has grown. Emails, calls, and messages pour in from enthusiasts who missed their chance or wish they had purchased a second piece. Even those who were able to get this amazing watch have asked to possibly get a second for themselves or a loved one. Listening to this passion, we realized we have an opportunity to give our customers exactly what they’ve been asking for, the Turquoise Noble.

The Re-release Details

We are excited to announce that the remaining 50 pieces of this legendary watch will soon be available for purchase. Each watch will feature the same exquisite dial but will have the updated movement, case and bracelet.  The Noble now features a 56-hour power reserve, our highest ever case tolerances and finishing, and the latest bracelet with updated end-links and our highly coveted quick-adjust clasp.

When will it be available?

This is not just a watch; it’s a piece of history—a testament to the passion of our customers and the enduring allure of exceptional craftsmanship. With only 50 pieces available between our website and our retail network, this re-release will once again be a fleeting opportunity.

• What is important to note is how we plan to share the option to purchase this watch. First off, we will give the original owners the first crack at getting this watch for twenty-four hours starting tomorrow - January 16, 2024 at 10AM Central Standard Time. 
• Next, we will offer it to those who originally signed up to be notified but missed out starting on Friday - January 17, 2024 at 10AM Central Standard Time. 
• Then, we will open the remaining watches to our email subscribers for 24 hours starting on Saturday - January 18, 2024 at 10AM Central Standard Time.
• Lastly, if there are still units available, we will allow the general public to purchase the watch starting on Sunday - January 19, 2024 at 10AM Central Standard Time.
• Each of our retailers will receive a small allocation as well.

We feel this is the best way to ensure that we give this offering to our beloved customers and followers.