Why We Made the Turquoise Oceanking
Over the last five years, we’ve been playing with beachy, summer-inspired colors in our designs. So naturally, one of the most common questions we get in emails and DMs is: Why use bright colors like turquoise and mint?
The answer goes back to my childhood in Italy.
Italy is a place of beauty and inspiration—the food, the art, the people. There’s a saying there: La Dolce Vita—“the sweet life.” These joyful, summer-toned dials are inspired by that way of living: enjoying the moment, and finding beauty in everything from a piccolo cup of pistachio gelato to the turquoise-and-blue umbrellas dotting the poolside. I’m endlessly inspired by these simple, timeless details that Italians experience every day—often without even realizing how special they are.
When I was a boy, my parents—who studied in Bologna—would take me to visit their friends and explore the Italian countryside. I was incredibly lucky, and I’ve always been grateful for it. Those trips shaped how I understand art, design, and color. Now, as an adult, I return to Italy with my own children, spending a week or two each year revisiting the same cities and seaside locales I once knew as a child.
There, I see vibrant color in everyday life: a woman’s purse in a bold yellow, or a Vespa in seafoam green—colors that are shockingly potent but somehow perfectly placed. That kind of visual harmony is what inspires us at MONTA.
The colors of the Mediterranean will bring you closer to happiness
With the Turquoise Oceanking, our goal is to bring elements of Mediterranean style—full of color, warmth, and joy—into your everyday life. It’s about more than just a summer dial; it’s about capturing a feeling, a memory, a way of living that reminds you to slow down and savor the moment every time you check the time.
From concept to prototype to production, our dials take over a year to bring to life. When we choose a color, it’s tested, refined, and perfected—not just to look good today, but to remain timeless for decades to come. This watch isn’t just a piece of equipment—it’s an investment in your happiness.
We invite you to join us on a journey to La Dolce Vita.
Ciao, ragazzi! We invited you to purchase one of the last Turquoise Oceankings --> CLICK HERE
