MONTA began with the fascination of a child and his pure view of what beauty is. In 1984, Michael DiMartini laid eyes on a two-tone Datejust for the first time. His mother gave it to his father for becoming a physician. She wanted to gift him with something that would last forever because she was so proud of his personal achievement. In Michael’s eyes, the watch was so impressive - the technology, the beauty, the heritage, the quality, the fact that it was automatic and utilized movement to wind itself. This single moment in time caused Michael to start on his journey of being a watch enthusiast where he eventually expanded to manufacturing some of the best watch straps in the world with Everest Bands.
In 2015, Michael and David Barnes (Michael’s partner in Everest Horology) traveled to Switzerland to attend Baselworld for the first time. They were disappointed to discover there was something missing from the watch world. Nothing exemplified Michael’s early passion except vintage watches from years ago. They realized then that history in traditional tool watches had been forgotten and the quality of the watch industry had degraded as time progressed.
The founders of Everest Horology Products wanted to develop something that took historic, classic beauty and mix it with accelerated technology to go beyond what is currently produced but, make it worth more then its financial price. Thus, a two year journey of the creation of MONTA and its first watch began. MONTA aims to follow the past where originally farmers, the first Swiss watch makers wanted to create something valuable, lasting and precise.